Skip to main content
. 2013 Feb 27;8(2):e56934. doi: 10.1371/journal.pone.0056934

Table 1. Donation amount and emotion triggered by ads.

Positive Negative Sad Angry Fearful Anxious Trust Happy
Oxytocin gamma −.110 .184 .221* .314* .185* .127 .175* .018
Placebo gamma −.025 .183* .176 .192 .107 .082 −.022 .193*

A positive gamma indicates a positive relationship between donation amount and an emotion, while a negative gamma shows the opposite. For those on OT, donation amount was positively related to sadness, anger, fear, and trust. For those on placebo, donation amount was only positively related to happiness and negative emotion. The * denotes a difference between treatments at p≤.05.