Table 1. Donation amount and emotion triggered by ads.
Positive | Negative | Sad | Angry | Fearful | Anxious | Trust | Happy | ||
Oxytocin | gamma | −.110 | .184 | .221* | .314* | .185* | .127 | .175* | .018 |
Placebo | gamma | −.025 | .183* | .176 | .192 | .107 | .082 | −.022 | .193* |
A positive gamma indicates a positive relationship between donation amount and an emotion, while a negative gamma shows the opposite. For those on OT, donation amount was positively related to sadness, anger, fear, and trust. For those on placebo, donation amount was only positively related to happiness and negative emotion. The * denotes a difference between treatments at p≤.05.