Conceptual framework for describing potential areas of personalization of diabetes care within the clinical decision making process. A = Consideration of clinical factors when determining risk factor goals. B = Consideration of patient preferences when determining risk factor goals. C = Consideration of clinical factors when making treatment decisions. D = Consideration of patient preferences when making treatment decisions. *Examples of risk factor goals: hemoglobin A1c, blood pressure, and cholesterol targets. **Examples of clinical factors: pharmacogenomics, comorbidity, life expectancy, stage of disease