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. 2013 Feb 11;5:10. doi: 10.1186/1758-2946-5-10

Table 1.

Search engine counts for terms related to atorvastatin (October 2012)

Search term Count
Lipitor (Trade name) Google
35.6 million
atorvastatin (International Non-proprietary Name, INN) Google
8.9 million
“134523-00-5” (CAS number) Google
65,000
"CI-981" (Park-Davis internal code) Google
10,600
“IUPAC name”(PubChem version) Google
2,060
Canonical SMILES Google (PubChem version, with “”)
877
InChI skeleton: Google XUKUURHRXDUEBC
826
InChI skeleton: Google Images
~150
InChI skeleton: Google Scholar
1
InChI full key: Google XUKUURHRXDUEBC-KAYWLYCHSA-N
633
InChI full key: Google (nominally non-redundant subset)
201
InChI full key: Google Images
~140
InChI full key: Google Scholar
1
InChI full key: Bing
87
InChI full key: Yahoo 15

The parameter “” can be used to fix the order in the search string to improve specificity. Note the complete InChI string could not be included due to the query box restriction to 32 words, “CID 60823” gave mostly false-positives and some of the depictions in Google image results made the counting of individual renderings difficult.