Table 1.

Summary of Key Research Needs for Articles 11 and 12

Article 11

1. To better understand the most effective types of message content, including the combination of messages across a “set” of multiple warnings

2. To examine ways of integrating cessation information with health warnings and ways in which packages can be used to promote effective forms of smoking cessation

3. To understand potential differences among population subgroups and across different cultures

Article 12

1. To examine the interplay between the extent of paid mass media campaign exposure, the type of mass media messages, and behavioral outcomes in population-based studies

2. To understand the combined influences (i.e., if they are complementary or even synergistic) of paid media campaigns, news media on tobacco issues and tobacco-control policies (such as packaging, smoke-free laws, and tax increases)