Table 1.
Characteristics of smokeless tobacco sold in convenience stores in the USA, 2005–2011
| Market share |
|||||||
|---|---|---|---|---|---|---|---|
| 2005 | 2006 | 2007 | 2008 | 2009 | 2010 | 2011 | |
| All smokeless tobacco (units in millions) | 675.2 | 750.8 | 815.8 | 862.3 | 905.9 | 1011.1 | 1058.9 |
| Moist snuff | 90.4% | 91.2% | 91.8% | 92.3% | 92.0% | 91.8% | 91.9% |
| Chew | 9.0% | 8.3% | 7.6% | 6.9% | 5.9% | 4.7% | 4.3% |
| Snus | 0.0% | 0.0% | 0.1% | 0.4% | 1.7% | 3.2% | 3.7% |
| Dry snuff | 0.5% | 0.5% | 0.4% | 0.4% | 0.3% | 0.3% | 0.2% |
| Dissolvables/hard | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% |
| Moist snuff only* (units in millions) | 610.6 | 684.6 | 750.0 | 798.7 | 849.1 | 960.3 | 1011.4 |
| Form | |||||||
| Long cut | 59.6% | 60.6% | 61.8% | 62.1% | 61.7% | 61.5% | 62.1% |
| Fine cut | 33.9% | 32.4% | 30.5% | 29.5% | 27.5% | 25.0% | 23.3% |
| Portion pouches | 5.5% | 6.1% | 7.0% | 8.1% | 10.6% | 13.4% | 14.5% |
| Other/unspecified | 1.0% | 0.9% | 0.7% | 0.3% | 0.2% | 0.1% | 0.2% |
| Flavour | |||||||
| Unflavoured | 46.0% | 45.2% | 44.8% | 45.0% | 44.4% | 43.8% | 43.9% |
| Wintergreen | 37.6% | 38.0% | 38.0% | 38.0% | 37.7% | 38.3% | 39.1% |
| Spearmint/mint | 7.9% | 8.3% | 8.6% | 9.0% | 10.7% | 11.6% | 12.2% |
| Fruit | 7.3% | 7.6% | 7.7% | 7.1% | 6.6% | 6.0% | 4.6% |
| Other flavour | 1.2% | 0.9% | 0.8% | 0.9% | 0.6% | 0.3% | 0.2% |
| Brands | |||||||
| Grizzly† (V) | 14.8% | 19.2% | 21.6% | 23.8% | 25.4% | 25.1% | 26.4% |
| Copenhagen‡ (P) | 26.8% | 25.2% | 23.6% | 22.6% | 21.7% | 24.8% | 26.3% |
| Skoal‡ (P) | 31.0% | 28.1% | 26.8% | 25.2% | 24.2% | 23.2% | 22.8% |
| Longhorn§ (V) | 2.2% | 2.9% | 4.1% | 4.5% | 4.8% | 5.1% | 5.1% |
| Red Seal‡ (V) | 7.0% | 6.5% | 6.2% | 5.6% | 5.4% | 5.0% | 4.7% |
| Timber Wolf§ (V) | 6.8% | 6.8% | 6.7% | 6.4% | 5.8% | 4.9% | 3.9% |
| Kodiak† (P) | 6.8% | 5.9% | 5.2% | 4.6% | 4.2% | 3.9% | 3.6% |
| Camel Snus¶ (P) | NA | 0.0% | 0.1% | 0.3% | 1.7% | 2.2% | 2.4% |
| Husky‡ (V) | 1.8% | 2.8% | 3.3% | 3.4% | 2.6% | 1.7% | 1.2% |
| Red Man§ (P) | 0.0% | 0.0% | 0.2% | 1.4% | 1.7% | 1.3% | 1.0% |
| All others | 2.8% | 2.5% | 2.2% | 2.3% | 2.4% | 2.9% | 2.4% |
| Manufacturers | |||||||
| US Smokeless Tobacco Company | 67.2% | 63.0% | 60.1% | 56.9% | 54.2% | 54.7% | 55.1% |
| American Snuff Co. | 22.5% | 25.9% | 27.3% | 28.8% | 29.9% | 29.1% | 30.2% |
| Pinkerton | 8.9% | 9.7% | 11.1% | 12.3% | 12.4% | 11.3% | 10.0% |
| Swisher International | 1.2% | 1.3% | 1.3% | 1.3% | 1.5% | 1.3% | 1.2% |
| RJ Reynolds | NA | 0.0% | 0.1% | 0.3% | 1.7% | 2.3% | 2.4% |
| Philip Morris | NA | 0.0% | 0.0% | 0.2% | 0.1% | 1.1% | 0.9% |
| Swedish Match | 0.1% | 0.1% | 0.1% | 0.1% | 0.1% | 0.0% | 0.0% |
| Parent company | |||||||
| US Smokeless Tobacco Company | 67.2% | 63.0% | 60.1% | 56.9% | NA | NA | NA |
| Altria | NA | 0.0% | 0.0% | 0.2% | 54.3% | 55.9% | 56.0% |
| American Snuff Co. | 22.5% | 13.1% | NA | NA | NA | NA | NA |
| Reynolds American | NA | 12.8% | 27.4% | 29.1% | 31.6% | 31.4% | 32.7% |
| Swedish Match | 9.0% | 9.8% | 11.1% | 12.3% | 12.4% | 11.3% | 10.1% |
| Swisher International | 1.2% | 1.3% | 1.3% | 1.3% | 1.5% | 1.3% | 1.2% |
| Other | 0.0% | 0.0% | 0.0% | 0.1% | 0.2% | 0.1% | 0.1% |
*
In this section of the table, moist snuff sales include those for snus, a type of moist snuff.
†
Manufactured by American Snuff Company; Reynolds American parent group as of May 2006.
‡
Manufactured by United States Smokeless Tobacco Company; Altria parent group as of 2009.
§
Manufactured by Pinkerton Tobacco Company; Swedish Match parent group.
¶
Manufactured by RJ Reynolds; Reynolds American parent group.
P, premium brand; V, value brand.