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. Author manuscript; available in PMC: 2014 Mar 1.
Published in final edited form as: Antiviral Res. 2012 Dec 29;97(3):280–284. doi: 10.1016/j.antiviral.2012.12.024

Figure 2.

Figure 2

Effect of Shape on willingness-to-try, which was measured on a 100 point visual analog scale. Indented semantic anchors at 10 (`not at all willing') and 90 (`extremely willing') were provided to minimize end avoidance bias. Means with different letters indicate a significant difference at α =0.05 (Tukey's HSD).