Table 1.
Summary of results obtained across experiments when comparing contributions offered in painful–effortful and easy–enjoyable fundraisers
Effect size | Sample size | |||
---|---|---|---|---|
Relative increase in mean contributions (%) | d | N | Charity/cause | |
Experiment 1a (endurance run vs. picnic) | 72 | 0.70 | 96 | Asian tsunami |
Experiment 1b (endurance run vs. picnic) | 59 | 0.51 | 96 | Hurricane Katrina |
Experiment 2 (cold pressor vs. control) | 31 | 0.70 | 36 | Public pool (collective) |
Experiment 4 (endurance run vs. picnic) | 213 | 0.61 | 357 | Victims of war and genocide |
Experiment 5 (30-h fast vs. picnic) | 93 | 0.58 | 76 | Starving children in poor countries |
Average [total] | 94 | 0.62 | [661] |
Note. In all these comparisons, the mean amount contributed was greater in the painful–effortful condition than in the easy–enjoyable one.