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. 2011 Dec 22;26(1):91–105. doi: 10.1002/bdm.767

Table 1.

Summary of results obtained across experiments when comparing contributions offered in painful–effortful and easy–enjoyable fundraisers

Effect size Sample size


Relative increase in mean contributions (%) d N Charity/cause
Experiment 1a (endurance run vs. picnic) 72 0.70 96 Asian tsunami
Experiment 1b (endurance run vs. picnic) 59 0.51 96 Hurricane Katrina
Experiment 2 (cold pressor vs. control) 31 0.70 36 Public pool (collective)
Experiment 4 (endurance run vs. picnic) 213 0.61 357 Victims of war and genocide
Experiment 5 (30-h fast vs. picnic) 93 0.58 76 Starving children in poor countries
Average [total] 94 0.62 [661]

Note. In all these comparisons, the mean amount contributed was greater in the painful–effortful condition than in the easy–enjoyable one.