Table 2.

Quotations Illustrating Five Facets of Reassurance Regarding How Mental Health Information and/or Services Should be Conveyed

Anonymous	I think there would have to be plenty of information with no questions asked. … Meaning that I should not have to answer any questions about why I’m picking it up. (Group 4)
Confidential	Moderator: Is there any advantage in depression to using the counselor?
	[First response] Probably it has more experience of dealing with depression and it might be a benefit that that person doesn’t know you. That’s makes me think confidential.
	[Second response] Right. (Group 1)
	Moderator: Help me understand non-threatening.
	[First response] Confidential
	[Second response] Yes, confidential. (Group 2)
	[First response] Confidentiality is huge, especially in the neighborhood or in the community I should say.
	[Second response] Figure out what makes it so huge…people just don’t trust and you have to figure out what would help people trust. (Group 4)
Familiar Sources or Settings	…a lot of people don’t like to go outside of their community for that type of service. You know, seen by a professional or doctor if you could bring it to the community, a nursing staff or a household or a school system, or within a facility such as this [church]. (Group 2)
	So like say if I was in school or something was going on at my school, or at my church, or a community center, or some place that I would go into and from someone who I trusted said “Come to this”, that sort of thing and then I’ll say, “Maybe I’ll give it a try.” (Group 4)
	I’d say it would be more trust in my minister than in a counselor, someone that you don’t know. (Group 1)
Supportive	You notice that sometimes that helps when people talk and it kind of opens up the door for the next step but you have to let people know that you care. You have to care about people for that to happen. (Group 2)
	[First response] You feel crazier sitting there talking to I mean a psychiatrist and he’s sitting there going mm-mmm, and you’re sitting there going “Oh God what’s going to come out of this?” So you felt like it was a waste of time. I mean I had a bad experience. This man made me feel crazier.
	[Second response] All they do is shake their head and write. (Group 1)
	[First response] Yeah you got to watch out, especially now a days. All the shrinks is labeling…everybody is bipolar…everybody…
	[Second response] They go to a therapist now and everybody is bipolar now.
	[Third response] Everybody yeah.
	[Fourth response] I think it’s because they get more money now with treating people that’s bipolar. (Group 1)
Multifaceted Trust (cumulative)	… you don’t want to go into an environment where they are not willing to assist you or give you information. It’s going to be more welcome or some place that welcomes you with open arms, so a warn environment is important.