Increased activation of NAc (A) and mPFC (B) was obtained during pleasant, compared to neutral, imagery, whereas amygdala activity (C) was increased during both pleasant and unpleasant, compared to neutral, imagery. Event‐related signal change is plotted for pleasant, neutral, and unpleasant scenes beginning with text presentation and continuing through subsequent imagery in NAc (D), mPFC (E), and the amygdala (F). Talairach coordinates are based on coronal slice selection. Error bars represent 95% confidence intervals [Loftus and Masson, 1994].