Table 1. Experimental results.

Experiment	Prime	N	Score	SD
1	Professor	20	0.4	1.8
	Hooligan	20	1.0	1.6
2	Professor	8	0.3	2.9
	Hooligan	8	0.5	2.6
3	Professor	22	50.4	12.1
	Hooligan	22	49.0	8.0
4	Professor	50	40.5	8.7
	Hooligan	50	39.6	7.0
5	Professor-similarities	25	35.6	11.4
	Einstein-differences	24	34.8	11.1
6	Professor-similarities	16	40.0	16.7
	Einstein-differences	16	33.8	10.9
7	Professor in-group	12	45.0	16.4
	Hooligan in-group	12	42.8	19.4
	Professor out-group	12	47.2	14.3
	Hooligan out-group	12	46.7	18.6
8	Incentive	20	44.5	8.3
	No incentive	20	38.6	10.1
	Professor	20	44.4	12.6
	Hooligan	20	40.1	9.5
9	Professor independent	9	53.3	30.0
	No prime independent	10	40.0	24.9
	Hooligan independent	11	50.9	28.8
	Professor interdependent	15	40.0	22.7
	No prime interdependent	12	51.7	30.1
	Hooligan interdependent	9	46.7	24.5

Note: In Experiments 1 and 2 the score is the change in number of correct answers relative to the baseline (pre-priming) test (max = 9). All other scores are percentages correct.