Table 1.
Key metrics from the QAF Facebook page usage statistics per series (source: Facebook insights statistics).
| Variables | Series 1 | Series 2 | Series 3 | ||
| Evaluation period | April – Aug. 2010 | Sept. – Dec 2010 | Jan. - April 2011 | ||
| Reach | |||||
|
|
Total fans at series conclusion (cumulative) | 1320 | 1835 | 2929 | |
|
|
Number of new fans reached | 1199 | 501 | 1094 | |
|
|
n (%) male | 1026 (80.3) | 1446 (81.5) | 2424 (84.7) | |
|
|
Age groups, n (%) |
|
|
|
|
|
|
|
13-17 years | 54 (2.2) | 34 (2.4) | 54 (2.2) |
|
|
|
18-24 years | 641 (19.1) | 272 (18.8) | 641 (26.4) |
|
|
|
25-34 years | 784 (33.0) | 500 (34.6) | 784 (32.3) |
|
|
|
35-44 years | 582 (29.8) | 399 (27.6) | 582 (24.0) |
|
|
|
45-54 years | 275 (11.9) | 184 (12.8) | 275 (11.3) |
|
|
|
> 55 years | 88 (3.9) | 57 (3.9) | 88 (3.6) |
|
|
Top countries where fans are based, n (%) |
|
|
|
|
|
|
|
Australia | 1115 (87.4) | 1493 (85.3) | 2504 (88.4) |
|
|
|
United States | 44 (3.5) | 75 (4.3) | 107 (3.8) |
|
|
|
United Kingdom | 41 (3.2) | 76 (4.3) | 91 (3.2) |
|
|
|
Other | 76 (5.9) | 57 (6.1) | 132 (4.6) |
| Engagement and Interaction | |||||
|
|
Total page interactions | 526 | 942 | 927 | |
|
|
|
Likes | 281 | 546 | 495 |
|
|
|
Comments | 205 | 380 | 413 |
|
|
|
Wall posts | 40 | 16 | 19 |
|
|
Unsubscribes | 39 | 24 | 10 | |
|
|
Unique page views | 6105 | 4898 | 5771 | |
|
|
Video views | 2642 | 9608 | 9903 | |