Table 2.
Key metrics from the QAF YouTube page usage statistics per series (source: YouTube insights statistics).
| Variables | Series 1 | Series 2 | Series 3 | ||
| Evaluation period | April – Aug. 2010 | Sept. – Dec. 2010 | Jan. - April 2011 | ||
| Reach | |||||
|
|
Total video views per series | 7297 | 9594 | 14466 | |
|
|
Number of views of most popular episode | 1672 | 831 | 1816 | |
|
|
Proportion male (%)a | 92.1 | 91.2 | 91.1 | |
|
|
Age group of male fans (%)a,b |
|
|
|
|
|
|
|
13-17 years | 0.0 | 0.0 | 0.8 |
|
|
|
18-24 years | 6.1 | 7.3 | 4.3 |
|
|
|
25-34 years | 8.6 | 12.6 | 7.9 |
|
|
|
35-44 years | 21.1 | 22.3 | 25.3 |
|
|
|
45-54 years | 43.0 | 29.4 | 37.5 |
|
|
|
> 55 years | 13.3 | 19.5 | 15.3 |
|
|
Top countries where fans are based (%)a |
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|
|
|
|
|
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Australia | 71.6 | 73.2 | 67.2 |
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|
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United States | 13.7 | 8.3 | 9.8 |
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|
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United Kingdom | 2.4 | 3.0 | 4.2 |
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|
|
Saudi Arabiac | - | 2.2 | 4.4 |
| Engagement and Interaction | |||||
|
|
New subscribers | 79 | 61 | 44 | |
|
|
Likes | 36 | 70 | 75 | |
|
|
Dislikes | 1 | 0 | 3 | |
|
|
Favorites | 17 | 15 | 23 | |
|
|
Comments | 11 | 9 | 17 | |
|
|
Sharing | 0 | 0 | 5 | |
aThese variables are based on the number of users with a YouTube profile, which account for only a small proportion of the total sample, thus caution should be taken when interpreting these results.
bPercentages of male fans only; so do not add up to 100%.
cIn Series 3, Saudi Arabia took over the United Kingdom as the third country with most video views.