Table 1.

Demographics, Smoking Status, and Source of Knowledge of the Quitline for Unique Pregnant Callers from Richmond, Virginia, Before (Pre) and During One Tiny Reason to Quit Campaign Waves 1 and 2

	Wavea
	1 (2009)		2 (2011)
	Pre (n=10)	During (n=28)	Pre (n=14)	During (n=45)
Age, mean (SD)	27.5 (6.7)	28.5 (6.9)	22 (5.7)	26.4 (5.4)
Cigarettes/day, mean (SD)	9.8 (6.6)	12.1 (7.1)	10.9 (7.6)	12.6 (8.2)
Smoke daily	91.3	93.7	91.8	86.7
No. of cigarettes/day
1–5	5.6	15.5	15.6	25.3
6–19	77.8	53.8	65.8	66.7
>19	16.6	30.7	18.6	8.0
Education
Less than high school	8.7	15.6	17.9	26.7
High school/general equivalency diploma	26.1	40.6	36.5	48.5
Some college	47.8	37.5	34.9	18.8
College	17.4	6.3	10.7	6.0
African American	26.1	85.6	47.9	93.0
Insurance
Private	43.5	46.9	41.3	47.1
Medicaid	47.8	40.6	39.9	39.3
Uninsured	8.7	12.5	18.8	13.6
How heard about quitlineb
One Tiny Reason to Quit	0.0	21.4	0.0	22.2
Employer	10.0	0.0	7.1	0.0
Family/friend	10.0	0.0	14.2	2.2
Health department	30.0	0.0	14.2	4.4
Health professional	10.0	21.4	7.1	4.4
Outdoor ad	0.0	3.6	14.2	24.4
Newspaper/magazine	20.0	3.6	14.2	0.0
Radio	10.0	46.4	7.1	42.2
TV	10.0	3.6	14.2	0.0
Re-enrollment offer	0.0	0.0	7.1	0.0

^aValues are percentages unless otherwise indicated.

^bCallers could give multiple sources.