Table 3.
Total Quitline Calls from All Callers and Pregnant Women, and Unique Pregnant Callers from Richmond, Virginia, Before, During, and After One Tiny Reason to Quit Campaign Wave 2 (2011)
| Period | Total calls from all callers | Total calls from pregnant women | Unique pregnant callers |
|---|---|---|---|
| Season before the campaign | |||
| Prior year | 1573 | 25 | 11 |
| Campaign year | 1703 | 20 | 14 |
| Increase | 8% | —a | 27% |
| Campaign season | |||
| Prior year | 1606 | 23 | 13 |
| Campaign year | 3503 | 123 | 45 |
| Increase | 118% | 434% | 246% |
| Season after the campaign | |||
| Prior year | 1190 | 34 | 14 |
| Campaign year | 3542 | 118 | 49 |
| Increase | 198% | 247% | 250% |
a
Year-over-year decrease.