Table 1.

Description of key informants (n = 31)

Stakeholders	Represented organizations/professions	n
Provincial key informants	Maternal addictions helpline	15
	Provincial smoking cessation helpline
	Health professional governing bodies
	Maternal/child health organizations for women and new families who experience disadvantage
	Regional tobacco control coordinators
	Resource centre for health providers who work with expectant families, newborns and young children.
	Neonatal care
	Academia
Local key informants (Central, Central East and Northwest Regions)	Public health nurses from tobacco control and reproductive health departments	16
	Public health unit managers
	Counsellors from organizations that serve pregnant and postpartum adolescents
	Front line staff from Aboriginal, community health and addiction organizations that offer pre and postnatal programs