Table 6.
Transition probabilities (in%) among features observed in Test Phase 1 in Pain group
| From feature to feature ** | Pain group all values in % | |||||||
|---|---|---|---|---|---|---|---|---|
|
| ||||||||
| Start | Price | Brand | Side effect | Daily dose | Doctor’s advice | Availability | End | |
| Start | 0.00 | 0.00 | 1.92 | 43.59* | 7.05 | 43.59* | 3.85 | 0.00 |
| Price | 0.00 | 37.35* | 6.02 | 12.05 | 8.43 | 6.02 | 4.82 | 25.30 |
| Brand | 0.00 | 15.91 | 36.36* | 2.27 | 6.82 | 4.55 | 18.18 | 15.91 |
| Side effects | 0.00 | 3.18 | 1.82 | 37.27* | 13.18 | 20.91 | 4.09 | 19.55 |
| Daily dose | 0.00 | 10.53 | 6.14 | 9.65 | 36.84* | 9.65 | 5.26 | 21.93 |
| Doctor’s advice | 0.00 | 7.73 | 2.73 | 18.64 | 9.09 | 36.82* | 7.27 | 17.73 |
| Availability | 0.00 | 11.39 | 3.80 | 8.86 | 2.53 | 8.86 | 37.97* | 26.58 |
| End | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 |
Notes:
*
Numbers in bold represent the% of the most clicked feature during the transition search process.
**
The search process is similar in both groups (please see also the Cold group) moving from “Side Effect”/ Doctor’s advice (start) → Price → Brand → etc.. to the end) .