Table 9.
Relationships between information search and decision in Test Phase 1 for Pain group and Cold group
| Feature | Number of lookups | Smaller chosen | Larger chosen | Choice for lower value (%) |
|---|---|---|---|---|
| Pain group | ||||
| Price | 39 | 17 | 6 | 73.9 |
| Brand | 20 | 5 | 4 | 55.5 |
| Side effects | 95 | 38 | 39 | 49.3 |
| Daily dose | 51 | 21 | 19 | 52.5 |
| Doctor’s advice | 94 | 19 | 34 | 35.8 |
| Availability | 34 | 0 | 0 | 0.0 |
| Cold group | ||||
| Price | 58 | 33 | 14 | 70.2 |
| Brand | 48 | 12 | 6 | 66.6 |
| Side effect | 156 | 76 | 48 | 61.2 |
| Daily dose | 105 | 24 | 62 | 27.9 |
| Doctor’s advice | 147 | 46 | 47 | 49.4 |
| Availability | 78 | 0 | 0 | 0.0 |
| Price | 58 | 33 | 14 | 70.2 |