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. Author manuscript; available in PMC: 2013 May 22.
Published in final edited form as: J Health Commun. 2010 Oct;15(7):734–753. doi: 10.1080/10810730.2010.514029

Table 4.

Scanned information exposure and sought information exposure regressed (OLS) on demographic characteristics

Demographics Scanned Information Exposure Sought Information Exposure
B SE of B β B SE of B β
 Age 45–54 (vs. 40–44) 1.52 0.44 .12** 0.16 0.09 0.06
 Age 55–64 (vs. 40–44) 1.70 0.46 .12*** .22 .09 .07*
 Age 65–74 (vs. 40–44) .87 0.57 .04 .11 0.12 0.03
 Male −2.62 .31 −.20*** −.66 .06 −.23***
 Less than high school −4.02 .61 −.20*** −.69 0.12 −0.16***
 High school −2.46 .38 −.18*** −.53 .08 −.17***
 Some college −1.27 .42 −.09** −.21 .09 −.06*
 Black (vs. White) 0.08 0.53 0.00 .41 0.12 0.09***
 Other race (vs. White) −1.62 1.08 −0.05 −0.31 0.20 −0.05
 Hispanic (vs. non- Hispanic) 0.30 0.66 0.01 .41 0.14 0.09**
 Marital status 0.10 0.33 0.01 0.14 0.07 0.05*
R squared 0.08 0.09
Non-missing observations 2,136 2,260

Note.

*

denotes coefficients significantly different than zero (p<0.05);

**

denotes p<0.01;

***

denotes p<0.001. These regression models use the weighted data.