Table 2. Successes and failures for articles with non-zero metric scores, aggregated by journal, and only including journals for which there it is at least one success or failure.
| Metric+ | Mostly success | Mostly failure | Z | Equal | Journals |
| Tweets** | 1097 (58%) | 646 (34%) | 10.8 | 148 (8%) | 1891 |
| ** | 1032 (59%) | 586 (33%) | 11.1 | 139 (8%) | 1757 |
| FbWalls** | 414 (53%) | 282 (36%) | 5.0 | 86 (11%) | 782 |
| ** | 308 (55%) | 188 (34%) | 5.4 | 62 (11%) | 558 |
| RH | 276 (51%) | 221 (41%) | 2.5 | 47 (9%) | 544 |
| 193 (51%) | 157 (41%) | 1.9 | 30 (8%) | 380 | |
| Blogs** | 190 (58%) | 104 (32%) | 5.0 | 32 (10%) | 326 |
| ** | 129 (57%) | 70 (31%) | 4.2 | 26 (12%) | 225 |
| Google+ | 61 (50%) | 53 (44%) | 0.7 | 7 (6%) | 121 |
| 25 (48%) | 24 (46%) | 0.1 | 3 (6%) | 52 | |
| MSM | 29 (56%) | 17 (33%) | 1.8 | 6 (12%) | 52 |
| 13 (52%) | 9 (36%) | 0.9 | 3 (12%) | 25 | |
| Reddits | 22 (51%) | 17 (40%) | 0.8 | 4 (9%) | 43 |
| 9 (47%) | 7 (37%) | 0.5 | 3 (16%) | 19 | |
| Forums | 5 (83%) | 1 (17%) | 1.6 | 0 (0%) | 6 |
| 3 (100%) | 0 (0%) | 1.7 | 0 (0%) | 3 | |
| Q&A | 4 (67%) | 1 (17%) | 1.3 | 1 (17%) | 6 |
| 2 (67%) | 0 (0%) | 1.4 | 1 (33%) | 3 | |
| Pinners | 2 (67%) | 1 (33%) | 0.6 | 0 (0%) | 3 |
| 0 (−%) | 0 (−%) | - | 0 (−%) | 0 | |
| 0 (−%) | 0 (−%) | - | 0 (−%) | 0 | |
| 0 (−%) | 0 (−%) | - | 0 (−%) | 0 |
+ In each cell the upper figure is for all journals and the lower figure is for journals with at least 10 articles tested. * Ratio of successes to failures significantly different from 0.5 at p = 0.05, ** Significant at p = 0.01; both Bonferroni corrected for n = 11.