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. Author manuscript; available in PMC: 2014 May 1.
Published in final edited form as: Am J Prev Med. 2013 May;44(5):453–458. doi: 10.1016/j.amepre.2013.01.021

Table 2.

Beliefs about helpfulness of wellness benefits and willingness to pay

% n
Wellness benefit would be helpful 83 500
Wellness benefit would not be helpful 17 100
Most helpful wellness benefita
 Gym membership 27 136
 Financial incentive 27 133
 Commercial weight loss program 16 80
 Weight loss program in your doctor’s office 10 48
 Classes in nutrition/healthy living 9 46
 Web-based resources for nutrition/healthy living 7 35
 Health coaching or other benefit 5 21
Willingness to pay annually for wellness benefit ($)a
 0 66 328
 50–99 21 106
 100–199 8 40
 200 or more 5 26
Insurers should be able to charge obese individuals more
 Strongly Agree/Agree 26 158
 Neither 26 154
 Strongly Disagree/Disagree 48 289
a

Includes only those who responded that a wellness benefit would be helpful

Note: Percentages may not sum to 100%, due to rounding.