Table 1.
Leading cigarette brands and corresponding market share (%) in the Argentinean market, 1999–2002
| 1999 | 2000 | 2001 | 2002 | |
|---|---|---|---|---|
| Nobleza Piccardo (BAT) | ||||
| Jockey Club | 12.6 | 12.6 | 12.5 | 12.3 |
| Derby | 11.3 | 11.2 | 11.1 | 11.0 |
| Camel | 6.1 | 7.4 | 7.6 | 7.8 |
| Parisiennes | 3.6 | 3.7 | 3.6 | 3.6 |
| Lucky Strike | 1.1 | 1.5 | 1.7 | 1.8 |
| Others | 5.2 | 4.7 | 4.6 | 4.9 |
| Total market share | 40.0 | 41.3 | 41.9 | 42.3 |
| Mazzalin-Particulares (Philip MorrisI) | ||||
| Marlboro | 34.6 | 33.6 | 33.0 | 32.7 |
| Le Mans | 6.2 | 6.1 | 6.1 | 6.1 |
| Philip Morris | 4.5 | 5.5 | 6.0 | 6.1 |
| Parliament | 3.6 | 3.4 | 3.3 | 3.3 |
| L&M | 3.6 | 3.5 | 3.4 | 3.4 |
| Chesterfield | 2.2 | 1.9 | 1.8 | 1.7 |
| Total market share | 60.0 | 58.7 | 58.1 | 57.7 |
Nobleza Piccardo Company Plan 2001–2002 (http://bat.library.ucsf.edu/tid/fyu07a99).