Figure 2. Effect of intensity of normative (dis)respect cues on prosocial behavior.

Percentage of participants in the different conditions in the three studies that acted prosocially. Left, Study 1: Percentage of participants that posted the lost letter. Middle (1), Study 2: Percentage of individual participants that picked up the fallen bicycle. Middle (2), Study 2: Percentage of groups that picked up the fallen bicycle. Right, Study 3: Percentage of participants that helped by picking up the dropped oranges.