Table 3.

Nutritional Indicators of Food and Beverage Product Advertisements Viewed by Children, by Age, by Product Category, by Year

	% High Saturated Fat				% High Sugar				% High Sodium				% High Saturated Fat, Sugar, or Sodium
	2003	2005	2007	2009	2003	2005	2007	2009	2003	2005	2007	2009	2003	2005	2007	2009
Children Aged 2–5 Years
All Foods	30.4%	32.8%	26.3%	23.9%	72.4%	66.0%	63.6%	62.0%	42.9%	43.0%	45.1%	44.4%	93.9%	88.3%	88.7%	86.3%
Beverages	8.0%	6.8%	11.7%	3.5%	85.7%	66.1%	74.4%	62.7%	0.0%	3.1%	2.2%	0.0%	93.2%	69.4%	77.5%	65.5%
Cereal	0.0%	0.0%	0.5%	0.4%	92.6%	89.4%	91.6%	86.5%	93.3%	87.8%	90.2%	88.2%	98.1%	97.2%	96.9%	94.3%
Snacks	38.6%	23.2%	29.1%	21.3%	63.4%	54.0%	49.0%	48.5%	37.2%	44.0%	52.5%	46.8%	98.4%	97.7%	97.4%	97.4%
Sweets	51.4%	36.2%	44.5%	50.7%	88.3%	82.3%	77.9%	77.9%	8.5%	11.4%	5.6%	6.9%	91.6%	90.7%	86.6%	87.6%
Other	47.9%	38.8%	41.1%	37.5%	36.0%	32.9%	35.4%	38.0%	54.0%	44.4%	46.9%	44.1%	90.0%	83.1%	84.6%	84.2%
Children Aged 6–11 Years
All Foods	30.5%	32.3%	25.7%	24.0%	71.4%	66.2%	64.5%	61.8%	41.4%	42.0%	45.2%	44.4%	93.6%	88.2%	89.3%	86.5%
Beverages	6.9%	5.5%	8.6%	3.3%	85.6%	68.3%	76.0%	64.1%	0.0%	3.1%	2.2%	0.0%	93.2%	71.5%	79.1%	66.9%
Cereal	0.0%	0.0%	0.5%	0.4%	91.6%	89.9%	92.1%	85.8%	92.9%	87.3%	90.5%	87.6%	97.8%	97.1%	97.1%	93.9%
Snacks	39.6%	23.4%	29.0%	20.6%	60.4%	52.6%	49.1%	47.8%	39.7%	44.9%	52.3%	47.1%	98.0%	97.3%	97.8%	97.2%
Sweets	50.7%	35.2%	42.8%	49.1%	88.1%	82.5%	77.9%	77.4%	8.1%	11.5%	5.3%	7.0%	90.9%	90.1%	85.5%	87.0%
Other	48.1%	39.4%	42.3%	38.4%	34.3%	31.5%	34.5%	36.6%	56.0%	45.3%	48.8%	46.6%	90.6%	83.5%	85.9%	85.0%

@ The Nielsen Company 2009.