Table 4.

Children's Exposure to Beverage Advertisements, by Age, by Beverage Type, by Year

		2003	2005	2007	2009	% Change 2007–2009	% Change 2003–2009
Children Aged 2–5 Years	High Sugar Beverage Ads	1.2	0.9	0.8	0.5	−30.7%	−55.2%
	Regular Soft Drinks	0.3	0.2	0.1	0.1	0.0%	−67.9%
	Fruit Drinks	0.4	0.3	0.1	0.2	+111.1%	−51.3%
	Bottled Water (Sugar Added)	0.0	0.0	0.1	0.1	−50.0%	+500.0%
	Drinks - Isotonic	0.1	0.1	0.1	0.1	−50.0%	−61.5%
	Other High Sugar Beverage	0.4	0.3	0.4	0.1	−62.9%	−63.9%
	Low Sugar Beverage Ads	0.2	0.4	0.3	0.3	+19.2%	63.2%
	Diet Soft Drinks	0.0	0.1	0.1	0.0	−40.0%	0.0%
	Fruit Juices (100%)	0.1	0.2	0.1	0.1	+10.0%	+10.0%
	Bottled Water	0.0	0.0	0.0	0.0	0.0%	0.0%
	Milk (Unfavored)	0.0	0.0	0.0	0.0	+50.0%	0.0%
	Other Low Sugar Beverage	0.1	0.1	0.1	0.1	+57.1%	+120.0%
Children Aged 6–11 Years	High Sugar Beverage Ads	1.3	1.0	0.9	0.6	−28.4%	−53.0%
	Regular Soft Drinks	0.4	0.3	0.1	0.1	+9.1%	−67.6%
	Fruit Drinks	0.4	0.3	0.1	0.2	+118.2%	−42.9%
	Bottled Water (Sugar Added)	0.0	0.0	0.2	0.1	−53.3%	+600.0%
	Drinks - Isotonic	0.2	0.2	0.1	0.1	−53.8%	−60.0%
	Other High Sugar Beverage	0.4	0.3	0.4	0.2	−59.5%	−60.5%
	Low Sugar Beverage Ads	0.2	0.5	0.3	0.4	+25.0%	+52.2%
	Diet Soft Drinks	0.0	0.2	0.1	0.0	−33.3%	+33.3%
	Fruit Juices (100%)	0.1	0.2	0.1	0.1	+20.0%	0.0%
	Bottled Water	0.0	0.1	0.0	0.0	0.0%	0.0%
	Milk (Unfavored)	0.0	0.0	0.0	0.0	+100.0%	0.0%
	Other Low Sugar Beverage	0.1	0.1	0.1	0.1	+62.5%	+160.0%

@ The Nielsen Company 2009.

Note: % Change calculations were based on two decimal points.