Table 5.
Children s Exposure to Food-related Advertising and by Nutritional Indicators for Food and Beverage Products by Parent Company, by Age, by Year
| # of Ads per Day | % of Ads High in Saturated Fat, Sugar, or Sodium | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|
|
| ||||||||||
| 2003 | 2005 | 2007 | 2009 | % Change 2003–09 | 2003 | 2005 | 2007 | 2009 | % Change 2003–09 | |
|
| ||||||||||
| Children Aged 2–5 Years | ||||||||||
|
| ||||||||||
| CFBAI Companies | ||||||||||
| Burger King | 0.4 | 0.4 | 0.4 | 0.4 | +5.1% | NA | NA | NA | NA | NA |
|
| ||||||||||
| Cadbury | 0.1 | 0.1 | 0.2 | 0.1 | +16.7% | 0.0% | 43.1% | 59.2% | 17.2% | -- |
|
| ||||||||||
| Campbell | 0.3 | 0.4 | 0.6 | 0.3 | +3.4% | 88.2% | 69.4% | 82.0% | 70.7% | −19.8% |
|
| ||||||||||
| Coca-Cola | 0.2 | 0.2 | 0.1 | 0.1 | −57.9% | 93.9% | 54.0% | 54.1% | 41.4% | −56.0% |
|
| ||||||||||
| ConAgra | 0.3 | 0.2 | 0.4 | 0.3 | +3.8% | 63.9% | 63.1% | 79.9% | 63.1% | −1.2% |
|
| ||||||||||
| Dannon | 0.2 | 0.1 | 0.2 | 0.2 | +22.2% | 100.0% | 100.0% | 99.9% | 99.9% | −0.1% |
|
| ||||||||||
| General Mills | 2.4 | 1.9 | 1.7 | 2.0 | −16.0% | 97.2% | 99.3% | 98.2% | 97.4% | +0.2% |
|
| ||||||||||
| Hershey | 0.3 | 0.2 | 0.1 | 0.2 | −34.5% | 81.5% | 89.7% | 70.8% | 100.0% | +22.7% |
|
| ||||||||||
| Kellogg | 1.5 | 1.4 | 1.3 | 0.7 | −50.7% | 98.8% | 97.0% | 97.5% | 89.2% | −9.8% |
|
| ||||||||||
| Kraft | 1.3 | 0.8 | 0.8 | 0.6 | −51.6% | 97.7% | 95.9% | 96.0% | 94.3% | −3.5% |
|
| ||||||||||
| Mars | 0.7 | 0.5 | 0.4 | 0.3 | −64.3% | 95.5% | 90.1% | 74.0% | 75.1% | −21.4% |
|
| ||||||||||
| McDonalds | 0.8 | 0.7 | 0.7 | 0.8 | +3.7% | NA | NA | NA | NA | NA |
|
| ||||||||||
| Nestle | 0.4 | 0.4 | 0.4 | 0.3 | −35.7% | 91.0% | 75.3% | 67.3% | 72.3% | −20.5% |
|
| ||||||||||
| Pepsi | 0.6 | 0.7 | 0.5 | 0.2 | −70.7% | 91.7% | 85.4% | 86.6% | 81.6% | −11.0% |
|
| ||||||||||
| Post | 0.4 | 0.3 | 0.3 | 0.2 | −46.5% | 95.2% | 99.9% | 98.7% | 96.7% | +1.5% |
|
| ||||||||||
| Unilever | 0.2 | 0.1 | 0.1 | 0.1 | −65.0% | 95.1% | 85.0% | 92.7% | 92.2% | −3.1% |
|
| ||||||||||
| CFBAI Companies Food and Beverage Products Subtotal | 8.7 | 7.4 | 6.8 | 5.4 | −37.5% | 94.0% | 89.7% | 89.9% | 88.2% | −6.2% |
| Non CFBAI Companies Food and Beverage Products Subtotal | 1.4 | 1.3 | 1.1 | 1.4 | −1.4% | 93.3% | 80.6% | 81.7% | 79.1% | −15.3% |
|
| ||||||||||
| CFBAI Fast Food Companies Subtotal | 1.2 | 1.1 | 1.1 | 1.3 | +4.2% | NA | NA | NA | NA | NA |
| Non CFBAI Fast Food Companies Subtotals | 1.1 | 1.2 | 1.3 | 1.5 | +39.8% | NA | NA | NA | NA | NA |
| Non CFBAI Full Service Restaurant Subtotal | 0.9 | 1.0 | 1.2 | 1.3 | +48.9% | NA | NA | NA | NA | NA |
|
| ||||||||||
| Total CFBAI Companies | 9.9 | 8.5 | 7.8 | 6.7 | −32.4% | |||||
|
| ||||||||||
| TOTAL | 13.3 | 12.1 | 11.5 | 10.9 | −17.8% | NA | NA | NA | NA | NA |
|
| ||||||||||
| Children Aged 6–11 Years | ||||||||||
|
| ||||||||||
| CFBAI Companies | ||||||||||
|
| ||||||||||
| Burger King | 0.4 | 0.4 | 0.5 | 0.5 | +25.0% | NA | NA | NA | NA | NA |
|
| ||||||||||
| Cadbury | 0.1 | 0.2 | 0.2 | 0.1 | +42.9% | 0.0% | 41.8% | 61.5% | 24.3% | -- |
|
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| Campbell | 0.3 | 0.4 | 0.6 | 0.3 | +17.2% | 88.5% | 69.0% | 82.4% | 69.6% | −21.4% |
|
| ||||||||||
| Coca-Cola | 0.2 | 0.3 | 0.1 | 0.1 | −54.5% | 94.5% | 55.4% | 55.8% | 44.8% | −52.6% |
|
| ||||||||||
| ConAgra | 0.2 | 0.3 | 0.4 | 0.3 | +25.0% | 66.3% | 65.7% | 82.1% | 62.8% | −5.2% |
|
| ||||||||||
| Dannon | 0.2 | 0.1 | 0.2 | 0.2 | +27.8% | 100.0% | 100.0% | 99.9% | 99.9% | −0.1% |
|
| ||||||||||
| General Mills | 2.2 | 2.0 | 1.9 | 2.3 | +6.5% | 96.6% | 99.1% | 98.3% | 97.3% | +0.7% |
|
| ||||||||||
| Hershey | 0.3 | 0.3 | 0.1 | 0.2 | −20.0% | 79.6% | 89.3% | 72.1% | 100.0% | 25.7% |
|
| ||||||||||
| Kellogg | 1.4 | 1.5 | 1.5 | 0.9 | −36.8% | 98.7% | 97.1% | 97.6% | 88.7% | −10.1% |
|
| ||||||||||
| Kraft | 1.3 | 0.9 | 0.9 | 0.8 | −40.8% | 97.6% | 96.2% | 96.4% | 94.9% | −2.7% |
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| ||||||||||
| Mars | 0.8 | 0.6 | 0.5 | 0.3 | −56.0% | 95.3% | 90.2% | 72.7% | 74.0% | −22.3% |
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| ||||||||||
| McDonalds | 0.8 | 0.8 | 0.8 | 1.0 | +29.9% | NA | NA | NA | NA | NA |
|
| ||||||||||
| Nestle | 0.4 | 0.4 | 0.4 | 0.3 | −33.3% | 92.6% | 74.5% | 72.0% | 73.7% | −20.5% |
|
| ||||||||||
| Pepsi | 0.7 | 0.8 | 0.6 | 0.2 | −67.7% | 90.8% | 84.5% | 87.5% | 82.4% | −9.3% |
|
| ||||||||||
| Post | 0.4 | 0.3 | 0.4 | 0.3 | −32.6% | 94.7% | 99.9% | 99.0% | 96.9% | +2.4% |
|
| ||||||||||
| Unilever | 0.2 | 0.1 | 0.1 | 0.1 | −55.6% | 96.8% | 83.0% | 90.6% | 91.8% | −5.2% |
|
| ||||||||||
| CFBAI Companies Food and Beverage Products Subtotal | 8.6 | 8.2 | 7.8 | 6.4 | −25.1% | 93.7% | 89.3% | 90.3% | 88.2% | −5.8% |
| Non CFBAI Companies Food and Beverage Products Subtotal | 1.6 | 1.5 | 1.2 | 1.5 | −2.6% | 93.6% | 82.5% | 82.4% | 79.4% | −15.2% |
|
| ||||||||||
| CFBAI Fast Food Companies Subtotal | 1.2 | 1.2 | 1.3 | 1.5 | +28.0% | NA | NA | NA | NA | NA |
| Non CFBAI Fast Food Companies Subtotals | 1.5 | 1.6 | 1.7 | 1.9 | +33.1% | NA | NA | NA | NA | NA |
| Non CFBAI Full Service Restaurant Subtotal | 0.9 | 1.1 | 1.3 | 1.4 | +49.5% | NA | NA | NA | NA | NA |
|
| ||||||||||
| Total CFBAI Companies | 9.7 | 9.4 | 9.1 | 7.9 | −18.7% | |||||
|
| ||||||||||
| TOTAL | 13.7 | 13.5 | 13.1 | 12.7 | −6.8% | NA | NA | NA | NA | NA |
@ The Nielsen Company 2009.
Note: % Change calculations were based on two decimal points.