Table 3.
Response to Product on the Product Evaluation Scale During Sampling Period and Choice of Product at the End of Sampling Period
| Subjective response | Choice of product at the end of sampling period (N) | Subjective response score when sampling products (least square mean [SE]) | Hypothesis testinga | ||||
|---|---|---|---|---|---|---|---|
| General Snus | Camel Snus | Marlboro Snus | Stonewall | Ariva | p value | ||
| Satisfaction | Camel Snus (N = 27) | 1.98 (0.29) | 4.75 (0.28) | 4.09 (0.29) | 3.30 (0.30) | 3.68 (0.30) | <.0001 |
| Marlboro Snus (N = 23) | 1.82 (0.32) | 3.85 (0.33) | 4.09 (0.32) | 2.85 (0.31) | 2.88 (0.31) | <.0001 | |
| Stonewall (N = 24) | 1.68 (0.29) | 2.82 (0.30) | 3.53 (0.29) | 3.96 (0.29) | 3.59 (0.30) | <.0001 | |
| Ariva (N = 24) | 1.42 (0.34) | 2.84 (0.36) | 2.44 (0.33) | 2.95 (0.36) | 3.43 (0.34) | .0010 | |
| Psychological reward | Camel Snus (N = 27) | 2.51 (0.20) | 3.21(0.20) | 2.75 (0.20) | 2.53 (0.20) | 2.53 (0.20) | <.0001 |
| Marlboro Snus (N = 23) | 2.17 (0.22) | 2.47 (0.21) | 2.53 (0.21) | 2.10 (0.21) | 2.33 (0.21) | .0934 | |
| Stonewall (N = 24) | 2.28 (0.21) | 2.47 (0.21) | 2.67 (0.21) | 2.96 (0.21) | 2.66(0.22) | .0043 | |
| Ariva (N = 24) | 1.82 (0.21) | 2.08 (0.21) | 1.90 (0.21) | 2.12 (0.21) | 2.20 (0.021) | .1470 | |
| Aversion | Camel Snus (N = 27) | 2.38 (0.21) | 1.44 (0.20) | 1.49 (0.20) | 1.77 (0.21) | 1.79 (0.21) | .0231 |
| Marlboro Snus (N = 23) | 2.33 (0.22) | 1.97 (0.22) | 1.57 (0.22) | 2.02 (0.22) | 1.54 (0.22) | .0482 | |
| Stonewall (N = 24) | 3.04 (0.22) | 2.42 (0.22) | 1.86 (0.22) | 1.77 (0.21) | 1.66 (0.22) | .0155 | |
| Ariva (N = 24) | 3.19 (0.22) | 1.97 (0.21) | 1.92 (0.21) | 1.87 (0.22) | 1.60 (0.21) | .0012 | |
| Relief | Camel Snus (N = 27) | 3.58 (0.25) | 4.56 (0.24) | 3.88 (0.24) | 3.44 (0.25) | 3.35 (0.25) | <.0001 |
| Marlboro Snus (N = 23) | 3.36 (0.27) | 3.66 (0.26) | 3.98 (0.26) | 3.10 (0.26) | 3.10 (0.26) | .0024 | |
| Stonewall (N = 24) | 3.34 (0.26) | 3.27 (0.26) | 3.71 (0.26) | 4.33 (0.26) | 3.53 (0.26) | <.0001 | |
| Ariva (N = 24) | 3.12 (0.26) | 3.64 (0.26) | 3.26 (0.26) | 3.58 (0.26) | 3.82 (0.26) | .0572 | |
| Easy to use | Camel Snus (N = 27) | 5.30 (0.33) | 6.04 (0.33) | 5.93 (0.33) | 5.48 (0.33) | 5.78 (0.33) | .1552 |
| Marlboro Snus (N = 23) | 4.80 (0.36) | 5.48 (0.35) | 5.30 (0.35) | 5.48 (0.35) | 5.57 (0.35) | .9368 | |
| Stonewall (N = 24) | 5.06 (0.35) | 6.04 (0.35) | 5.63 (0.35) | 6.38 (0.35) | 6.33 (0.35) | .0494 | |
| Ariva (N = 24) | 3.96 (0.35) | 5.25 (0.35) | 5.08 (0.35) | 5.82 (0.35) | 5.88 (0.35) | .0063 | |
| Comfortable using | Camel Snus (N = 27) | 4.58 (0.39) | 5.44 (0.39) | 5.26 (0.39) | 5.30 (0.39) | 5.22 (0.39) | .3151 |
| Marlboro Snus (N = 23) | 3.78 (0.43) | 4.83 (0.42) | 5.09 (0.42) | 5.74 (0.42) | 5.39 (0.42) | .6883 | |
| Stonewall (N = 24) | 3.77 (0.42) | 4.63 (0.41) | 4.46 (0.41) | 5.67 (0.41) | 5.54 (0.41) | .0043 | |
| Ariva (N = 24) | 3.37 (0.42) | 4.50 (0.41) | 4.11 (0.42) | 5.88 (0.42) | 5.58 (0.41) | .0029 | |
| Concerned about dependence | Camel Snus (N = 27) | 1.60 (0.26) | 2.33 (0.26) | 2.07 (0.26) | 1.39 (0.26) | 1.78 (0.26) | .0032 |
| Marlboro Snus (N = 23) | 1.43 (0.28) | 1.96 (0.28) | 1.74 (0.28) | 1.36 (0.28) | 1.43 (0.28) | .3935 | |
| Stonewall (N = 24) | 1.33 (0.28) | 1.63 (0.27) | 1.67 (0.27) | 2.17 (0.27) | 1.71 (0.27) | .0089 | |
| Ariva (N = 24) | 1.67 (0.27) | 2.13 (0.27) | 1.96 (0.27) | 2.16 (0.28) | 2.21 (0.27) | .3002 | |
Note. aHypothesis: the product chosen at the end of sampling period for subsequent intervention scored better than the average of the scores of the other four products on Product Evaluation Scale when those products were sampled during sampling period.