Table 3.
Main category | Subcategory |
---|---|
Public reputation | (i) First and continuing contact point for patients |
(ii) Change of the structures (e.g., joint practices) | |
(iii) Influence by political activities | |
(iv) Influence by the media | |
| |
Change of patient expectation | (i) Medical information via internet |
(ii) Common desire for technical diagnostics | |
(iii) In the cities availability of many specialists | |
(iv) Younger patients prefer direct access to specialists |