TABLE 2—

Evaluation of Projects Funded by the Mental Health Services Act: California, 2011–2015

Evaluation Question	Evaluation Approach
What structures have been created to reduce stigma and discrimination?	Synthesis of individual program evaluations, articulating major products such as new training programs, materials and resources, organizations, and Web sites.
Are they likely to be effective/of good quality?	Assess short-term program outcomes such as participant evaluations and shifts in knowledge and attitudes from training.
	Review curricula to determine whether training and Web sites include elements known to reduce stigma.
	Test media message efficacy through experiments.
Are they sustainable?	Qualitatively review activities undertaken and obstacles and successes experienced during program implementation.
Are they reaching the right people?	Identify people who used/were reached by program and their demographics, focusing on key subgroup targets and geographic location.
	For media-related programs, include items on the statewide survey.
Are they increasing knowledge, reducing stigma and discrimination, and increasing help-seeking in California, among individuals?	Analyze statewide longitudinal survey data.
At the societal level?	Analyze content of entertainment media and journalism coverage.
	Analyze social norms reported in statewide survey.
At the institutional level?	Analyze responses of people with mental illness in statewide survey regarding problems in previous year with schools, employment, corrections officers, the health care system (behavioral and physical), and housing.