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. 2013 Jul 2;347:f3757. doi: 10.1136/bmj.f3757

Table 2.

 General opinions about placebo treatments*

Statements Opinions (% of participants, 95% CI)
Strongly agree Somewhat agree Somewhat disagree Strongly disagree
Placebo treatments can produce physical changes in the body 20.1 (17.4 to 22.8) 49.4 (46.0 to 52.7) 19.8 (17.1 to 22.5) 10.7 (8.7 to 12.8)
For a placebo treatment to be effective, patients cannot know that they are receiving a placebo treatment 68.7 (65.6 to 71.9) 14.3 (12.0 to 16.7) 7.3 (5.6 to 9.1) 9.6 (7.6 to 11.6S)
Placebo treatments can only be effective if patients trust the physicians who recommend the treatment 50.7 (47.3 to 54.0) 30.3 (27.2 to 33.4) 12.4 (10.1 to 14.6) 6.77 (5.0 to 8.3)
Doctors should never recommend placebo treatments to patients 11.4 (9.2 to 13.5) 10.5 (8.5 to 12.6) 38.7 (35.4 to 42.0) 39.4 (36.1 to 42.7)
It is acceptable for doctors to recommend a placebo treatment if they believe the treatment will benefit the patients and not cause harm 31.9 (28.8 to 35.1) 44.3 (41.0 to 47.7) 12.4 (10.2 to 14.6) 11.3 (9.2 to 13.5)
It is acceptable for doctors to recommend a placebo treatment if they are uncertain about whether the treatment will provide a benefit for patients, so long as the doctors believes it is safe 14.2 (11.8 to 16.6) 35.9 (32.6 to 39.1) 25.6 (22.6 to 28.5) 24.4 (21.5 to 27.3)
In general, it is acceptable for doctors to offer a safe placebo treatment if it addresses the patients’ need to feel like they are being given something to get better† 30.8 (27.7 to 34.0) 39.1 (35.8 to 42.4) 13.2 (10.9 to 15.5) 16.8 (14.3 to 19.4)
If doctors recommend a placebo treatment, it is acceptable for the doctors to tell the patients that this treatment is a real medicine 20.5 (17.8 to 23.3) 25.9 (22.9 to 28.8) 21.0 (18.3 to 23.8) 32.6 (29.4 to 35.7)

*Placebo treatment was explained: “A patient experiences a placebo effect when they get better after taking a treatment, not because of the treatment itself, but because the patient expects they will benefit from the treatment. For the rest of this survey, we will ask you to assume that a placebo treatment is a treatment that only works because it can produce a placebo effect. Placebo treatments can be sugar pills or other treatments used to create a placebo effect.”

†Response options for this item were: definitely yes, probably yes, probably not, definitely not.