TABLE 1.

Number of Webpages (Total Webpages and by Target Audience) Generated by Different Keyword Search Terms

Keyword Search Term	Total, n	Transgender Individuals, n (%)a	Health Professionals, n (%)a	General Public, n (%)a
Total	204	118 (58)	47 (23)	39 (19)
General
Gender identity	18	4 (22)	6 (33)	8 (45)
Cross dressing	13	10 (77)	1 (8)	2 (15)
Transgendered	11	9 (82)	1 (9)	1 (9)
Transgender	11	9 (82)	1 (9)	1 (9)
Transgender resources	8	4 (50)	2 (25)	2 (25)
TG	6	6 (100)	0 (0)	0 (0)
Trans	1	1 (100)	0 (0)	0 (0)
Subtotal	68b (33%c)	43 (63)	11 (16)	14 (21)
Health/HIV
Transgender HIV	18	2 (11)	14 (78)	2 (11)
Transgender HIV prevention	12	0 (0)	12 (100)	0 (0)
Transgender health	11	8 (73)	2 (18)	1 (9)
Transgender HIV treatment	7	1 (14)	5 (71)	1 (14)
Subtotal	48 (24%)	11 (23)	33 (69)	4 (8)
Identity
FTM	14	13 (93)	0 (0)	1 (7)
Transsexual	8	5 (63)	2 (25)	1 (13)
Cross dresser	7	6 (86)	0 (0)	1 (14)
Drag queen	5	3 (60)	0 (0)	2 (40)
Tgirl	3	3 (100)	0 (0)	0 (0)
MTF	1	1 (100)	0 (0)	0 (0)
Transvestite	1	1 (100)	0 (0)	0 (0)
Subtotal	39 (19%)	32 (82)	2 (5)	5 (13)
Body modification
Gender reassignment	12	6 (50)	0 (0)	6 (50)
TG transformation	4	3 (75)	0 (0)	1 (25)
Subtotal	16 (8%)	9 (56)	0 (0)	7 (44)
Social networking
Transvestite chat	8	6 (75)	0 (0)	2 (25)
TG stories	7	7 (100)	0 (0)	0 (0)
TG chat	6	5 (83)	0 (0)	1 (17)
TG personals	6	4 (67)	0 (0)	2 (33)
Transvestite stories	5	0 (0)	1 (20)	4 (80)
Transvestite pics	1	1 (100)	0 (0)	0 (0)
Subtotal	33 (16%)	23 (70)	1 (3)	9 (28)

^aRow total.

^bColumn total.

^cPercentage of total webpages.