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Retrospective evaluative measures across antidrug ads: correlations, means and standard deviations
| PME(un)convincing | Valence | Arousal | Relevance | M | SD | |
|---|---|---|---|---|---|---|
| PME(un)pleasant | .36 | .66 | .23 | .31 | 3.68 | .66 |
| PME(un)convincing | .28 | .74 | .37 | 4.70 | .70 | |
| Valence | .26 | .28 | 3.54 | .60 | ||
| Arousal | .31 | 4.36 | .70 | |||
| Personal relevance | 3.74 | 1.06 |
All measures reflect 7-pt scales. All correlations p<.001
