Table 1.

Adults’ Desired Topics for ATV Safety Messages

Theme	Type of Safety Issue	Example
Youth’s Improper Use of ATVs	Use of Excessive Speed	“With careful examination I figured out how to attach a block to limit the opening of the throttle to a high speed. I did this because a kid just doesn’t have the judgment when it comes to speed.”
	Lack of Training	“You’ve got to train ’em how to make a turn, or carry a load safely – bottom line you can’t just throw ’em on there and then turn ’em loose.”
	Carrying of Passengers	“I think that the biggest abuse of 4- wheelers is riding with more than one person.”
	Use on Paved Surfaces	“They really just don’t have any business being on the road. I mean, it is just too dangerous. They just ought to be out in a field or on a mountain or something.”
	Lack of Safety Equipment Use	“You need to wear that helmet every time you get on that 4-wheeler.”
Adult Irresponsibility	Lack of Adult Supervision for Young Riders	“We as parents have to be responsible for our children’s behavior on an ATV.”
Environmental Factors	Lack of Safe Places to Ride	“How many times I’ve left … with a heavy load of hay behind me and a 4- wheeler pop up in the middle of the road in front of me. … So as a pedestrian and landowner … if those people [ATV riders] have a place to exercise that, it makes me feel a lot safer as a rancher and somebody driving up and down the road.”
	Possibility of Crashes	“The point needs to be made, that you don’t have to be far from home to have a wreck.”