Fig. 1.

a Example of standard treatment (left) and culturally targeted treatment (right) module in Session 4 on weight gain that may be experienced during smoking cessation. Note the peripheral strategies and relevance to African Americans in the CT version. b Additional module in the CT manual presented in Session 5 on famous African Americans who have died of tobacco-related disease, as an evidential strategy for cultural targeting. c Additional module in the CT manual presented in Session 6 on the history of tobacco in African ancestors, as a sociocultural strategy for cultural targeting