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. 2013 Jul 18;10:E120. doi: 10.5888/pcd10.120319

Table 2. Characteristics of 179 Rural Food Desert and Urban Nonfood Desert Customers in 9 Corner Stores, North Carolina, 2011.

Characteristic Total Value (n = 179) Urban Customers (n = 80) Rural Customers (n = 99) P Value
Mean age, y (SD) 42.2 (15.8) 35.1 (14.1) 47.9 (14.9) <.001
Mean (SD) number of household members (including children) 3.1 (14) 3.1 (1.5) 3.0 (1.4) .84
Mean (SD) number of children younger than 12 0.7 (1.0) 0.8 (1.0) 0.5 (0.9) .05
Mean (SD) number of minutes participants live from corner store 7.6 (9.5) 7.8 (9.8) 7.5 (9.3) .84
Mean (SD) servings of fruit eaten by participants in the past 24 hours 1.9 (1.6) 1.9 (1.6) 1.8 (1.6) .60
Mean (SD) servings of vegetables eaten by participants in the past 24 hours 1.7 (1.3) 1.6 (1.3) 1.8 (1.3) .25
Sex, %
Female 38.6 43.8 34.3 .20
Male 61.5 56.3 65.7
Race, %
African American 56.2 68.8 45.9 .002
White 37.6 23.8 49.0
Other 6.2 7.5 5.1
WIC, % 8.4 11.3 6.1 .21
SNAP, % 33.5 43.8 25.3 .009
“I eat enough fruits and vegetables everyday,” % yes 55.3 51.3 58.6 .33
Reasons why participants do not eat more fruits and vegetables, % yes
I like to eat other foods more 21.2 28.8 15.2 .03
Fruits and vegetables are too expensive 8.9 10.0 8.1 .66
I don’t know how to prepare them 1.7 2.5 1.0 .33
I don’t have time to prepare them 10.6 13.8 8.1 .22
The stores where I do most of my shopping don’t sell them 3.9 2.5 5.1 .22
They are of poor quality at the stores where I do most of my shopping 1.7 1.3 2.0 .41
Other 11.7 11.3 12.1 .85

Abbreviation: SD, standard deviation; WIC, Special Supplemental Nutrition Program for Women, Infants, and Children; SNAP, Supplemental Nutrition Assistance Program.