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. 2013 Jul 18;10:E120. doi: 10.5888/pcd10.120319

Table 3. Shopping Patterns of 179 Customers in 9 Corner Stores, North Carolina, 2011.

Shopping Pattern All Customers (n = 179) Urban Customers (n = 80) Rural Customers (n = 99) P Value

%
Store types where customers shop
Grocery store 99.4 100.0 99.0 .55
Corner store 96.1 96.3 96.0 .30
Dollar store 78.2 78.8 77.8 .88
Drug store 41.9 42.5 41.4 .88
Farmers market 35.2 31.3 38.4 .32
Reasons for shopping at store where customers most frequently buy food
It has good prices 84.4 87.5 81.8 .30
It has good quality 82.1 86.3 78.8 .20
It has a good selection of items 76.0 88.8 65.7 <.001
It’s close to where you live 73.2 75.0 71.7 .62
It is clean 71.5 82.5 62.6 .003
How often do participants shop for food at corner stores?
Never 0.6 1.2 0 .05
A few times a year 1.1 2.5 0
Once a month 8.4 13.8 4.0
Once every 2 weeks 6.7 7.5 6.1
1 or 2 times per week 35.2 30.0 39.4
More than 5 times per week 48.0 45.0 50.5
Transportation to store
Walk 18.4 27.5 11.1 .02
Bicycle 1.7 0 3.0
Car (own or that of household member) 70.4 63.8 75.8
Car (that of nonhousehold member) 8.9 8.8 9.1
Bus 0 0 0
Other 0.6 0 1.0
What would help more customers buy more groceries at corner stores
Needs to have a wider selection 58.7 66.3 52.5 .06
Better prices 49.7 46.3 52.5 .40
Better quality 17.9 25.0 12.1 .03
Need a more convenient way to get to the store 9.5 7.5 11.1 .41
It needs to be cleaner 5.6 10.0 2.0 .04