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. 2013 Jul 9;13:638. doi: 10.1186/1471-2458-13-638

Table 4.

Lessons learned from the Baltimore Healthy Carry-outs intervention

Goal Method Outcome
Recruitment
■ Stratifying stores by ethnicity of owners followed by random sampling
■ Recruitment of comparison and intervention carry-outs that could be more accurately compared
■ Visiting several times before active recruiting
■ Built a rapport and trust with owners
■ Explaining the purpose of the study
■ Appealed to interest of business owners to contribute to the community
Develop rapport
■ Use the same interventionists to visit the carry outs
■ Owners are more likely to trust the individuals they are more familiar with
■ If applicable, learn and use greetings in Korean
■ Cultural sensitivity is shown to carry out owners
■ Discuss store benefits for participation (e.g. gift cards, new menu boards) and benefits to researcher team (improved community health)
■ Owners are much more likely to participate in the study if they are given incentives and understand the research purpose
Motivate owners
■ Provide owners with supplies required of the intervention
■ Simplified receipt collection process; reduce error in data collection
■ Provide initial stock of new items
■ Reduce risk of carrying new item
■ Provide appropriate equipment for food item preparation
■ Owners will not be burdened by additional costs to introduce healthier items and can use the same ingredients, but healthier cooking methods.
Signage feasibility
■ Show owners pictures of food items before displaying them on new materials
■ Owners will be more accepting of picture taking when shown how appealing food photos look
■ Show owners and customers different options for the logo to get buy-in and determine preference
■ Owners and customers more responsive to menu logos
Low burden strategies
■ Menu-labeling and posters advertising healthy items
■ Placed little obligation on already busy business owners
  ■ Providing high-quality, attractive materials and helping put them up ■ Business owners liked the new materials, which led to higher acceptability