Recruitment
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■ Stratifying stores by ethnicity of owners followed by random sampling
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■ Recruitment of comparison and intervention carry-outs that could be more accurately compared
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■ Visiting several times before active recruiting
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■ Built a rapport and trust with owners
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■ Explaining the purpose of the study
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■ Appealed to interest of business owners to contribute to the community
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Develop rapport
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■ Use the same interventionists to visit the carry outs
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■ Owners are more likely to trust the individuals they are more familiar with
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■ If applicable, learn and use greetings in Korean
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■ Cultural sensitivity is shown to carry out owners
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■ Discuss store benefits for participation (e.g. gift cards, new menu boards) and benefits to researcher team (improved community health)
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■ Owners are much more likely to participate in the study if they are given incentives and understand the research purpose
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Motivate owners
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■ Provide owners with supplies required of the intervention
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■ Simplified receipt collection process; reduce error in data collection
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■ Provide initial stock of new items
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■ Reduce risk of carrying new item
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■ Provide appropriate equipment for food item preparation
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■ Owners will not be burdened by additional costs to introduce healthier items and can use the same ingredients, but healthier cooking methods.
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Signage feasibility
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■ Show owners pictures of food items before displaying them on new materials
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■ Owners will be more accepting of picture taking when shown how appealing food photos look
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■ Show owners and customers different options for the logo to get buy-in and determine preference
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■ Owners and customers more responsive to menu logos
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Low burden strategies
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■ Menu-labeling and posters advertising healthy items
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■ Placed little obligation on already busy business owners
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■ Providing high-quality, attractive materials and helping put them up |
■ Business owners liked the new materials, which led to higher acceptability |