Figure 1. Number of comments made on a viral You Tube video.

. The relationship between number of comments and time; the two peaks coincide with the uploading of a second viral video of a slow loris holding a tiny cocktail umbrella and the production shortly thereafter of a slow loris conservation page on Wikipedia (March 2011) and the broadcasting of a BBC Natural World film on slow loris conservation, The Jungle Gremlins of Java (January 2012).