Table 3. A summary of 252 celebrity endorsements, showing a continual flow of postings by celebrities as indicated by Date that the comment was made.
Celebrity | Occupation | Date Comment Made | NoTwitter YouTube | D2 | Original Post | Reposts | Likes |
Catrific | American YouTuber | Feb 2011 | 51,264; 8,282,575 | 3 | |||
Miranda Cosgrove | American actress and singer-songwriter | July 2011 | 3,734,018; 5,892,924 | 22 | “This video brought me an embarrassing amount of happiness...” | 28 | 14 |
Justine Ezarik | American viral video comedian | Feb 2011 | 1,507,014; 285,164,901 | 1 | |||
Stephen Fry | British entertainer | May 2010 | 5,724,090; n/a | “Those of you who champion the slow loris do have a point, of course” | 107 | 54 | |
Deidre Funk | American internet celebrity | Dec 2011 | 5,614; 1,067,893 | 4 | “Lovers Gonna Love: I love hedgehog and slow loris videos on YouTube. You know you having a bad day or like maybe you're just bored. Just type into YouTube ‘Hedgehog Bath’ or ‘Tickling Slow Loris’ – so fricking cute. Most people think slow lorises are really gross. Which leads me to wonder why don’t I like birds but I do like slow lorises.” | ||
Ricky Gervais | British comedian and actor | April 2009 | 4,465,905; 14,693,313 | 6 | |||
Ariana Grande | American actress, singer, and dancer | July 2011 | 5,800,923; 15,389,632 | 99 | “So, @[] just showed me the cutest video in the world & I had to share it with you all asap. How cute? . ” | 265 | 124 |
Tom Kaulitz | Tokyo Hotel – German Singer | July 2009 | 38,628; 72,367,871 | 22 | “CERTAINLY NOT FOR YOUR HOME BUT SIMPLY IRRESISTIBLE I hate it when people rip animals out of their natural habitat just for their personal pleasure and for basically locking them up like a toy at home. But I NEED to show you this – whoever doesn’t go crazy must have a heart of stone. Slow Loris are the sweetest animals on earth but that’s also why they are doomed. Please also check this page and tell everyone you know about it. (links to conservation page).” | 867 | |
Shay Mitchell | Canadian actress and model | Nov 2010 | 1,244,333; n/a | 1 | |||
Josh Peck | American actor | July 2011 | 413,226; 435,669 | 1 | |||
Betty White | American actress, Hot in Cleveland | December 2011 | 852,743; n/a | 8 | Mentioned on her television show Hot in Cleveland | ||
Hayley Williams | American singer | Feb 2010 | 80,474; 667,913 | 82 | “Welcome to the changing of your life. (I dedicate the tweetage of this video to @hanngrenade)” | 942 | |
Drake Bell | American Musician and Actor | July 2011 | 1,623,625; 1,729,239 | 2 | |||
Hungry Girl (Lisa Lillien) | Subscription service about healthy eating | July 2011 | 150,294; 18,053 | 1 |
When the original post was available, we also present how often it was shared or retweeted (reposts), and how frequently it was ‘liked.’ NoTwitter YouTube = how many Twitter followers and how many views the celebrity's YouTube channel had as of April 2013. Variable D2 = How many people were directed to YouTube specifically mentioning celebrities.