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. Author manuscript; available in PMC: 2014 Aug 1.
Published in final edited form as: J Pers Soc Psychol. 2013 May 27;105(2):193ā€“216. doi: 10.1037/a0032681

Figure 4.

Figure 4

Match effects from Go/No-Go Task as a function of Prime, Time, and Participant Gender. Match scores reflect the difference in dā€™ to the primed minus non-primed domain (Study 2). Following the second prime, females show significant and equivalent activation of the just primed self-concept across domains, whereas males show activation only of the professional self-concept following the career prime.