Table 9.

Attitudes of consumers (n = 85) towards importance of easy preparation of the product, tastes, healthiness, storage conditions of the product, price and food packaging design

How important are the following?	Average scores (1–7)*	(1–3) Not important (%)	(4) Neither important nor unimportant (%)	(5–7) Important (%)
That the product is easy to prepare:	5.7 ± 1.31	8	11	81
That the product tastes good:	6.5 ± 1.40	0	2	98
That the product is healthy:	6.7 ± 1.23	0	2	98
That it is possible to keep the product in ambient temperature:	5.5 ± 1.56	12	11	77
The price of a healthy RTE product:	6.0 ± 1.25	2	6	92
Packaging design:	5.8 ± 1.42	3	12	85

RTE: ready-to-eat; ^* (1) not important at all, (7) very important.