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. Author manuscript; available in PMC: 2014 Jan 1.
Published in final edited form as: Psychol Inq. 2013 Mar 19;24(1):1–19. doi: 10.1080/1047840X.2013.752715

Figure 7. Cultural influences on the social brain (adapted from Chiao et al., 2009).

Figure 7

(a) Cultural values of individualism-collectivism modulate neural response within the medial prefrontal cortex during self judgments; (b) People show increased neural response within MPFC to culturally-congruent self judgments (e.g., individualists-general self; collectivists-contextual self); (c) Degree of individualism-collectivism predicts medial prefrontal response to general compared to contextual self judgments in both the US and Japan.