Table 3. Beverage taxation considerations.
Type of tax to apply |
How tax is applied |
Where tax is ‘presented' to consumer |
Where in the distribution chain tax is collected |
Types of beverages to tax |
Could affect weight outcomes |
Generates revenue that could be dedicated for obesity prevention programs |
Excise | Specific (for example, 1 cent / ounce, 1 cent / teaspoon of added sugar, $/ liter) OR Ad valorem (for example, 20 per cent of price) | Shelf price | M, I, W, D, and/or R | SSBs, ASBs, or both | Depends on what beverages are taxed and whether SSB post-tax price is higher than the post-tax/final price for ASBs, 100 per cent juice, and water | Yes if sizeable tax (for example, 1 cent / ounce, 20 per cent of price); special fund could be established for dedicated tax revenues |
Sales | Ad valorem | Point of purchase (register) | C | SSBs, ASBs, or both | ||
VAT (including GST and HST) | Ad valorem | Shelf price | M, I, W, D, R, C (but ultimately paid for by consumer at the final point of sale) | SSBs, ASBs, or both |
M=manufacturer, I=Importer, W=wholesaler, D=distributor, R=retailer, C=consumer.
Nonsales taxes include excise taxes as well as license/privilege fees/taxes.