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. 2013 May 23;34(3):403–423. doi: 10.1057/jphp.2013.17

Table 3. Beverage taxation considerations.

Type of tax to apply
How tax is applied
Where tax is ‘presented' to consumer
Where in the distribution chain tax is collected
Types of beverages to tax
Could affect weight outcomes
Generates revenue that could be dedicated for obesity prevention programs
Excise Specific (for example, 1 cent / ounce, 1 cent / teaspoon of added sugar, $/ liter) OR Ad valorem (for example, 20 per cent of price) Shelf price M, I, W, D, and/or R SSBs, ASBs, or both Depends on what beverages are taxed and whether SSB post-tax price is higher than the post-tax/final price for ASBs, 100 per cent juice, and water Yes if sizeable tax (for example, 1 cent / ounce, 20 per cent of price); special fund could be established for dedicated tax revenues
Sales Ad valorem Point of purchase (register) C SSBs, ASBs, or both    
VAT (including GST and HST) Ad valorem Shelf price M, I, W, D, R, C (but ultimately paid for by consumer at the final point of sale) SSBs, ASBs, or both    

M=manufacturer, I=Importer, W=wholesaler, D=distributor, R=retailer, C=consumer.

Nonsales taxes include excise taxes as well as license/privilege fees/taxes.