Table 2.

Current cost of individual sticks from usual pack of cigarettes and nominated price point individual sticks would have to reach before smokers would seriously consider quitting, Victorian adults 2011 dual frame sample

		Current cost of stick from usual pack AUD $		Nominated quitting price point, per stick AUD $		% increase in median price
	Number	Mean (SD)	Median $	Mean (SD)	Median $
Total sample	425	0.61 (0.10)	0.60	0.89 (0.39)	0.80	33.3
Pack size
20	102	0.67 (0.13)	0.65	1.14 (0.58)	1.00	53.8
25	176	0.62 (0.08)	0.64	0.84 (0.22)	0.80	25.0
30 or 35	88	0.58 (0.07)	0.58	0.83 (0.31)	0.79	36.2
40	41	0.55 (0.05)	0.55	0.68 (0.15)	0.63	14.5
50	17	0.49 (0.04)	0.50	0.63 (0.15)	0.60	20.0
Level of Consumption
Light (<10)	199	0.62 (0.11)	0.60	0.92 (0.35)	0.80	33.3
Medium (10 to <20)	146	0.61 (0.08)	0.62	0.85 (0.39)	0.78	37.1
Heavy (20 plus)	75	0.60 (0.08)	0.60	0.88 (0.46)	0.75	46.7
Frequency of consumption
Daily	359	0.61 (0.08)	0.60	0.86 (0.37)	0.80	33.3
Weekly	65	0.64 (0.16)	0.64	1.04 (0.44)	1.00	56.3
Quit intention
Happy to smoke	23	0.57 (0.10)	0.55	0.90 (0.32)	0.88	60.0
Not happy to smoke	402	0.62 (0.10)	0.61	0.89 (0.39)	0.80	31.0
Demographics
Sex
Male	219	0.61 (0.10)	0.61	0.91 (0.41)	0.80	31.1
Female	206	0.61 (0.10)	0.60	0.87 (0.36)	0.80	33.3
Age
18 to 29 years	136	0.62 (0.12)	0.62	0.91 (0.36)	0.80	29.0
30 to 49 years	198	0.62 (0.09)	0.62	0.89 (0.39)	0.80	29.0
50 plus	90	0.59 (0.09)	0.59	0.84 (0.42)	0.72	22.0
SES
Low	161	0.62 (0.11)	0.60	0.87 (0.40)	0.78	30.0
Medium	179	0.61 (0.08)	0.60	0.86 (0.33)	0.80	33.3
High	85	0.61 (0.12)	0.63	0.99 (0.44)	0.95	50.8
Purchased unbranded tobacco in last 12 months
Yes	14	0.65 (0.10)	0.67	1.40 (0.60)	1.43	>100
No	411	0.61 (0.10)	0.60	0.87 (0.36)	0.80	33.3

Footnote : excludes respondents who did not nominate a price point (n=150 of regular smokers of manufactured cigarettes) and respondents whose pack size was unknown. Stick prices are calculated based on reported pack prices and sizes.