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. Author manuscript; available in PMC: 2013 Aug 7.
Published in final edited form as: Am J Gastroenterol. 2008 Sep 4;103(10):2432–2442. doi: 10.1111/j.1572-0241.2008.02117.x

Figure 1.

Figure 1

Visual aid, representation of percentages. Patients were given visual representations of the risk and benefit percentages using a 10 by 10 icon grid format, with the “unhappy faces” representing heart attacks and the “smiley faces” representing no heart attack. The 30% absolute lifetime risk is Without Medicine A (average population risk for a women) while the 45% risk is the presumed risk if one were to take celecoxib (increase risk by 50%).