Table 3.

Percent of US hospitals that use various types of website advertising (N=474).

Type of advertising		Focus		Any information
		n (%)	SE %	n (%)	SE %
Price		6 (1.3)	0.5	90 (19.0)	1.7
Quality
	Quality outcomes	27 (5.7)	1.0	194 (40.9)	2.1
	Patient safety	15 (3.2)	0.8	96 (20.3)	1.8
	Customer satisfaction	13 (2.7)	0.7	83 (17.5)	1.7
	Awards and accreditation	161 (34.0)	2.1	222 (46.8)	2.2
Other factors
	Stories	83 (17.5)	1.7	117 (24.7)	1.9
	Amenities	146 (30.8)	2.0	309 (65.2)	2.1
	Services	268 (56.5)	2.2	443 (93.5)	1.1
	Access	235 (49.6)	2.2	419 (88.4)	1.4
	Technology	112 (23.6)	1.9	140 (29.5)	2.0
	Research	16 (3.4)	0.8	62 (13.1)	1.5
	Patient education	157 (33.1)	2.1	356 (75.1)	1.9
	Any university affiliation			25 (5.3)	1.0
	Any health system affiliation			233 (49.2)	2.2
	Any employment information			439 (92.6)	1.1