Table 6. Predictors of ‘Behavioral intention’ (model 3) to consume pro-vitamin A rich cassava among the study population (n = 140).
Model and related constructs * | Standardized β | P | R2 | Adjusted R2 |
Model 3 (Y = Behavioral intention) | 0.25 | 0.18 | ||
Subjective norm | −0.09 | 0.32 | ||
External control beliefs | 0.18 | 0.02 | ||
Cues to action | 0.51 | <0.01 |
All models were adjusted for interviewer, age and education of the caretaker.