Table 4. Themes, attributes and rankings for focus group question 4 (“What could we do to recruit people your age into a weight loss study?”).
| Theme | Group Number, Theme (Attributes) | Ranka |
|---|---|---|
|
Offer
incentives |
G1, Money (plenty of money, pay well) | 1.3 |
| G5, Incentives (flexible time, free food, competitive, Biggest Loser, pay) | 1.4 | |
| G6, Compensation | 1.6 | |
| G3, Incentives (monetary incentives, pay people, give away something like gift certificate, give people hope that it can help them lose weight) |
3.0 | |
| Advertise | G1, Advertise well (advertise in good places: flyers, campus newspaper, craigslist, gyms, Independence, websites, campus resources) |
1.6 |
| G2, Identify susceptible population (identify susceptible population, target advertisement) |
1.7 | |
| G4, Personal (go out into school and get students, workshops, going to college campus, Open discussions, taking about it at every opportunity to get the word out, maybe do a community drive or something and give out info, go to classrooms, come to classes consistently, promote events at large gathering (Base Ball games), going out within the community, let them know the process in which they will be included, personal conversations) |
1.8 | |
| G4, Interpersonal (put in school papers, on website, put flyers up, commercials, online ads, flyers, newspapers, asking to send out emails to students) |
1.9 | |
| G2, Recruit at college/university (recruit at universities with flyers, advertise on websites, identify medium for target population such as Facebook, set up recruitment tables on campus, social services, referral from doctors, visit college campuses) |
2.0 | |
| G4, Demographics (get people in the age group to recruit) | 2.1 | |
| G2, Recruit from general population (advertise in a health magazine/newspaper, connect with radio or TV personalities, post signs on billboard, making people aware, twitter, give free seminars where people can have the experience, educate) |
2.2 | |
| G5, Advertise (school paper, social networking, e-mail, Facebook, friends, Blackboard, media, internet) |
2.2 | |
| G3 and G6, Publicity and advertise (educate about study, clarify risk of study, make center known, Twitter, Facebook, university staff announcement, flyers on college campuses, announcements in school newspapers, flyer in doctors’ offices, radio station, Facebook invites, promote with other hospitals in the area) |
3.0 | |
|
Emphasize
benefits |
G6,Visualization (explain and show benefits/results) | 1.6 |
| G5, Results | 2.0 | |
| G1, Education (eliminate misconceptions about research) | 3.0 | |
|
Make it
convenient |
G6, Encouragement (flexibility w/ schedules and times, encourage) | 1.0 |
| G3, (convenient time/place/lots of options, flexible to sign up and be a part of, easy to follow program, not complicated, 24/7 support) |
1.3 |
a
Average rank within the group. Ranks close to 1 = higher priority.