Table 1.

Participant Characteristics by Rural and Urban Residence

	Rural (n = 1482)		Urban (n = 6192)		p
	%	SE	%	SE
Gender, % female	51.8	1.5	51.3	0.3	0.80
Age					<0.001
≤39	30.2	1.8	42.4	0.3
40–49	21.5	1.4	19.9	0.3
50–59	19.9	1.3	16.5	0.3
60–69	12.9	0.7	10.2	0.1
≥70	15.6	1.1	11.1	0.2
Race/ethnicity					<0.001
White non-Hispanic	83.4	1.5	65.7	0.5
Black non-Hispanic	7.9	1.3	12.1	0.3
Hispanic	5.1	0.98	14.4	0.3
Other	3.7	0.67	7.8	0.3
Education					<0.001
High school or less	52.1	2.0	38.0	0.7
Some college	31.6	1.9	35.5	0.6
College degree +	16.3	1.1	26.5	0.3
Employed, % yes	55.0	1.8	58.6	0.9	0.11
Marital status					<0.001
Married/Living as married	62.3	1.8	55.6	0.5
Divorced/Separated/Widowed	20.3	1.3	16.6	0.4
Single, Never married	17.4	1.7	27.8	0.4
Primary cancer information source
Doctor/healthcare provider	28.5	2.5	21.5	1.2	0.02
Books/library/magazine/newspaper	18.1	2.3	10.7	0.8	0.01
Internet	43.6	2.4	57.9	1.4	<0.001
Other	9.9	1.6	9.9	0.8	0.98
Trust health information sourcesa
Trust doctor	94.0	1.1	94.0	0.5	0.98
Trust newspapers/magazines	47.0	1.7	52.1	0.9	0.004
Trust internet	64.9	2.1	71.6	1.0	0.01
Trust television	40.5	1.7	42.7	0.8	0.23
Trust government sources	70.2	2.0	75.4	0.8	0.03
Trust religious organizations	39.4	2.2	37.4	1.0	0.43
Trust Index, % High trustb	32.2	1.9	35.1	0.89	0.18
Fatalistic beliefs about cancer preventionb
Everything causes cancer	61.6	1.8	53.5	1.0	<0.001
Prevention not possible	33.6	1.8	26.9	0.8	0.002
Hard to know which recommendations to follow	80.5	1.3	74.3	0.9	<0.001

^a% reporting a lot or some trust;

^b% who agree or strongly agree.