Table 1.
Coding criteria for attitude focus
Attitude focus | Coding criteria | Scale item example |
---|---|---|
Emotion | Must measure emotions/feelings toward outgroups. Must go beyond overall positive/negative valence | “Have you ever felt admiration for Surinam people?”(Dijker, 1987, p. 311) |
Stereotype | Must measure endorsement of outgroup holding various traits. Traits cannot be limited to terms that connote nothing more than overall valence (e.g., beautiful, ugly, good vs. bad) | “For each listed trait [of 41] (foresight, suggestibility, self-control, intelligence, etc.) the subject was asked whether he considered, first Negroes, then mulattoes, as inferior, equal or superior to Whites (Bastide & Van Den Berghe, 1957, p. 690)” |
Belief | Any belief that does not concern outgroup traits. Cannot include beliefs about future behaviors. Can include beliefs about the reasons behind outgroups’ status, policies, and what should be done about outgroups | Modern Racism Scale (McConahay, 1986) |
Stereotype and belief | Any combination of above two categories | |
Overall valence | Must measure overall positive versus negative evaluation, without reference to specific beliefs, stereotypes, emotions, or behaviors | Rating of own prejudice level from “very unprejudiced” to “very prejudiced” (Harkins & Becker, 1979, p. 202) |
Valence and emotion | Any combination of overall valence and emotion. Includes feelings limited to simple positive-negative connotations (e.g., feeling unfavorable vs. favorable), such as in feeling thermometers | “Use the feeling thermometer to give your general impression of Surinam people. You may use any number between 0 and 100°. Numbers between 50 and 100 mean that you feel favourable towards these people. Numbers between 0 and 49 mean you feel unfavourable towards Surinam people” (Dijker, 1987, p. 312) |
Valence and stereotype | Any combination of overall valence and stereotype. Includes traits limited to simple positive-negative connotations (e.g., good vs. bad, kind vs. unkind) measured implicitly | Word-completion, 12 words paired with Black, 12 with White faces; words could be completed as positive, negative, and/or neutral. (Dovidio, Kawakami, Johnson, Johnson, & Howard, 1997) |
Behavioral intention | Must ask participants how they think they would behave toward an outgroup member | “I wouldn’t mind attending a party in which there were both Negro and White couples” (Linn, 1965, p. 356) |
Mixed/other | Any other combination, unspecified, or other type of focus (e.g., motivation behind prejudice; Plant & Devine, 1998) | Multifactor Racial Attitudes Inventory (Woodmansee & Cook, 1967) |