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. 2013 Sep 12;8:1119–1131. doi: 10.2147/CIA.S49737

Table 2.

LIFE campaign: Stride for LIFE

Definition “Stride for LIFE” was a study-wide campaign designed to increase participation in physical activity and to facilitate achievement of walking goals. The campaign was run for 4 weeks and was offered to all participants regardless of length of time in the study.
Overview The campaign was designed to include a kickoff session, eight onsite walking sessions, 4 weeks of tracking home logs, and a large group-closing event. To help foster a global sense of purpose during each onsite walking session, a different LIFE site was highlighted at each session using 5-minute Microsoft PowerPoint® presentations. The campaign was used in conjunction with any other incentive programs currently running at each site.
Details The campaign goal was to have participants walk at least 10% more than they were currently walking. In addition, each site had an overall minute goal that members of the site attempted to reach by the end of the campaign. The site’s overall minutes were compiled into an overall study-wide goal. Small incentives were awarded to individuals who met their 10% goal by the end of the campaign and all individuals who achieved at least 80% attendance during the campaign were awarded fleece blankets embroidered with the LIFE logo. Some guidelines for setting goals are shown in the columns below; however, ultimately, the goal-setting process was collaborative and individualized, taking in to account such factors as level of function and physical symptoms.
Current minutes goal per session Campaign goal, % increased Example of minutes increased via % Total minutes

≥40 10 4 44
30–39 20 6–8 36–47
≤29 10–30 3–9 32–38

Abbreviation: LIFE, Lifestyle Interventions and Independence for Elders.